Associate of Arts
Marketing

Interested in entering the field of marketing? While available positions are varied and include everything from television and radio to sales and public relations, competition is tough. Florida Tech’s Associate’s degree in Marketing gives you respected industry skills and credentials that can create career opportunities. Graduate with your Associate of Arts in Marketing degree in less than 20 months, 100% online.

Some of the courses that make up this degree program include: Principles of Marketing, Principles of Management, Advertising Management and Entrepreneurial Marketing. These classes, along with courses in PC applications, writing, mathematics and science, round out a broad-based learning experience designed to help you succeed now and in the future.

Key Course Spotlight

For a complete list of courses contact a dedicated enrollment specialist today.

Principles of Marketing (EMK 3601)
Provides the fundamental principles in the marketing of goods, services and ideas. Includes planning, pricing, promotions and distribution. Focuses on global marketing, marketing ethics and managing the marketing function.

Principles of Management (EMG 3301)
Introduces management as a discipline and process. Includes evolution and scope of management, decision-making, planning, strategy, organizing, staffing, leading, control and change, as well as the importance of management in the global environment and ethical considerations of management decisions.

Advertising Management (EMK 3607)
Studies the advertising process and the available techniques to plan, implement and monitor an advertising campaign. Focuses on the application of these techniques to a full-service advertising agency.

Entrepreneurial Marketing (EMK 3320)
Examines the skills and tools needed for start-up marketing. Covers the identification of market segments, product positioning, estimating product demand, setting prices and rapid-growth management.

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